By Cultural Candor

As our world becomes increasingly more globalized and businesses saturate the American market to their fullest potential, it is only natural that the next step would be expanding overseas. There is much opportunity to be capitalized upon by growing businesses that have the capabilities of international expansion. However, successful international expansion always requires a culturally relevant marketing plan which can be somewhat difficult to navigate when the intended market culture is different from our own,

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By Cultural Candor

India currently boasts the world’s seventh largest economy. Add that to the current booming population of over 1 billion people and it is easy to see why many organizations are taking advantage of this rapidly developing nation in multiple ways. In recent years, many business persons worldwide have found themselves conducting business in India or with Indian counterparts. Because many areas of India have openly embraced Western culture, it is easy for many business people

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By Cultural Candor

South Korea has recently become a powerhouse in terms of global business. Their economy is growing and many South Korean businesses are thriving. South Korea is especially successful in fields such as electronics manufacturing and investment services. Companies such as Samsung Electronics and Hyundai Motors call South Korea home. Also, the country boasts a growing energy sector which is surely causing many other global businesses to take notice. Therefore, many people may find themselves conducting

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By Cultural Candor

Cultural diversity within the workplace leads to a host of benefits for business that are able to intelligently harness the advantages this provides. Cultural diversity allows for the exchange of differentiating ideas, better problem solving skills, increased innovation, and, overall, a more profitable company. On the contrary however, cultural diversity can also create complications in the workplace when businesses fail to provide employees with cultural training specifically geared towards teaching diverse groups how to capitalize

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By Cultural Candor

With a GDP growth rate of 7.7%, China continues to remain at the top of investment opportunities for businesses around the world. China is a country which takes immense pride in its penchant for values, principles and traditions. However, this means that operating successfully within this booming economy is infinitely more complex than ever before. In order to succeed in China, one must have a solid understanding of Chinese business culture. If a company is

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By Cultural Candor

The concept of reverse culture shock is one not often considered by many. Reverse culture shock can have multiple ramifications when not properly prepared for or dealt with. Reverse culture shock occurs when expatriates living abroad return to life in their home countries. Of course, many people are beginning to understand the need to prepare for entering a new country by undergoing cross-cultural training. Yet, cross-cultural training is often overlooked when expatriates are preparing for

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By Cultural Candor

The overarching goal of most companies is no other than growth itself. Growth often tends to start on a small scale usually with local markets, then expanding onto the national level. However, once local and national markets are sufficiently saturated by a particular company or their competition, many businesses begin to look abroad for further income potential. Yet, it is always best to seek the guidance of a cross cultural consultant prior to beginning this

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By Cultural Candor

The concept of communication is often vastly over simplified, especially concerning cultural differences in communication. Many people are under the false impression that communication is merely a matter of speaking and listening. Skilled communicators understand that, additionally, active listening is a necessity. However, communication can prove much more complex than many realize. This is especially true within a cross-cultural context. Cross cultural communication is wrought with complexity and the impact of these complexities are often

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By Cultural Candor

Japan has become an economic hotspot over the last few years and many companies are now trying to capitalize on the opportunities that Japan has to offer. However, it is important to remember that the ways of the western business world may create problems inside of Japanese business culture. Therefore, it is important to shift behaviors accordingly in order to be fully accepted by using proper Japanese business etiquette. In the western world, handshakes are

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By Cultural Candor

Cross-cultural psychology is a specific type of psychology that explores how cultural differences can influence human behavior. Some of the major topics that are included in cross-cultural psychology, which has its roots in Europe and North America, include language acquisition, emotions, personality, social behavior and social relationships. Because the foundations of this field began in Europe and North America, researchers long questioned whether or not the observations made within these two continents could be applied

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