By Cultural Candor

Even the best of marketing professionals will attest to the challenges of creating effective international marketing campaigns.  Cross-cultural marketing campaigns are often extremely complex and, despite this fact, marketing teams continue to disregard the influence of the local culture upon every campaign.  The particular product or service, the response to various types and styles of advertising, the dynamics of the purchasing decision, and the cultural backgrounds of all parties involved must be taken into consideration

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By Cultural Candor

Negotiating is not only a fine art but a difficult one at that since both parties/people involved in the process often have a significant amount of money at stake giving them the added impetus to undermine all other factors simply in order to secure the best deal. Even within a single culture, negotiation can be an arduous task. However, when cultural barriers are added to the equation, complexities arise.  Unfortunately, when a cross-cultural negotiation fails,

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By Cultural Candor

It is certainly undeniable that cross-cultural training does offer significant qualitative gains. In fact, according to a survey conducted by GMAC/NFTC/ GRS and SHRM Global on Global Relocation Trends, over 80% of the employees who underwent cross cultural training stated that the program offered high value. Just how wide is the cultural gap? Nancy Adler, the author of International Dimensions of Organizational Behavior, succinctly stated that most people harbor the misconception that just because digital

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By Cultural Candor

Over the last 20 years, as the world has turned into one big market place, cross cultural training programs have gained acceptance across multiple sectors of all sizes. In fact, both old and new businesses, academic establishments and even non-profits have started working internationally and with foreign nationals, creating a pressing need for intercultural sensitization. The Truth about Cross Cultural Training Programs   The enormous demand for training has spawned an entire sector devoted to

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By Cultural Candor

True success and growth of any company relies heavily on its ability to foster a great team. A perfect team is like a well-oiled machine that is able to achieve formidable milestones enabling companies to reach maximum potential. Team building efforts must be strengthened in any organization and doing so requires continuous work and commitment to the cause. Organizations must be able to motivate teams, and their members, effectively in order to increase productivity and

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By Cultural Candor

Conflict is often inevitable when working and collaborating with others. However, navigating and resolving conflict can become much more complicated inside of cross-cultural contexts. What may be considered a simple misunderstanding within one culture could be thought of as highly offensive inside of another. Nowhere does a situation such as this occur more often than inside of multi-cultural teams. However, there are steps that can be taken in order to help limit conflict and ensure

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By Cultural Candor

In part one of this two part series, we looked at the dynamics existing between culture and gender – more specifically from the male perspective and the assumed character traits of the male gender. In this part two, we will begin to explore the dynamic from the women’s perspective and what this means in the context of the cross-cultural workplace. Women are traditionally considered to be care takers. In many cultures, they remain respected as

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By Cultural Candor

The dynamic between culture and gender is one that had existed for millennia. To deny that culture affects gender roles and responsibilities would be to deny one of the most fundamental cultural aspects of all nations. Gender roles are something we are born into and, often, we are raised to adhere to the roles and the duties associated with them. Yet, gender roles have a significant influence on culture and cross-cultural relationships. In this two

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By Cultural Candor

Once barriers of geography, education and social status are removed, the human experience is largely the same. Yet, of the few factors that do provide differentiation, one of the most notable is that of culture. Culture plays a pivotal role in the determination and development of one’s value system. From the moment we are born, we become deeply entrenched in a set of beliefs and perspectives that have been practiced and shaped by generations before.

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By Cultural Candor

In recent times, cross-cultural awareness has been recognized as the most effective way for any organization to increase profit. In order for organizations to expand and begin to cater towards the ideal clientele, they must ensure that an environment exists that both encourages and facilitates the presence of cross-cultural awareness and understanding. Ways to ensure the development of such an environment include the following: 1. Eliminating Stereotypes Many of us often fall victim to simply

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